* We keep things simple and straightforward.
* We take an honest and direct approach - we tell it as we see it.
* We believe what we say and say what we believe.
* We respect, support and encourage the different aspirations of people.
* We do not set ourselves up as experts, but simply capture our experiences and learn from others.
* We are in it for the long term and put emphasis on building lasting working relationships.
* This is all done with a quirky sense of fun; we do not take ourselves too seriously!
* That is why we say we are 'Extraordinary ordinary runners'